Rating Criteria

A Woman Wearing Brown Hat

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Transparency

Transparency measures how openly a brand shares information about its operations (supply chains, sourcing, production practices, and business relationships). This category evaluates the availability of detailed reports on the brand’s policies, practices, and impact on both people and the environment. A brand should be honest and open about its processes, allowing consumers to make informed decisions.

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Workers

Workers assesses how well a brand treats the people who make its products. It includes factors like fair wages, safe working conditions, respect for labor rights, and efforts to prevent exploitation and child labor. Brands should actively work to ensure that all workers are treated with dignity and receive fair compensation and working conditions.

Hand of crop faceless bride touching white veil near window
Man in White Coat Standing on Brown Field

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Environment

Environment evaluates a brand’s impact on the planet, including its efforts to minimize waste, reduce carbon emissions, use sustainable materials, and promote eco-friendly production processes. Brands should commit to practices that protect natural resources and reduce their ecological footprint, contributing to a more sustainable future.

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Quality and Craftsmanship

Quality and craftsmanship focus on the durability, construction, and overall quality of the products a brand offers. This category examines the materials used, attention to detail, and the skill involved in making the products. Brands should produce well-made, long-lasting items that can be re-worn for years.

Unrecognizable black person putting on dark shirt with long sleeves against brown background in studio

Scale

This scale provides a clear way to rate and compare fashion brands based on their performance in the above-mentioned critical areas using only publicly available information.

The brand excels in all four categories, demonstrating a strong commitment to transparency, fair worker treatment, environmental sustainability, and superior quality and craftsmanship.

The brand has made solid progress in most categories, showing genuine efforts toward sustainability and ethics. While there’s still room for improvement, its commitments and actions are promising.

The brand makes efforts in some key areas but lacks consistency. While certain initiatives stand out, other areas need significant improvement before it can be considered truly sustainable.

The brand has taken minimal steps toward sustainability but lacks meaningful action in key areas. While there may be some efforts, they are either too vague, unambitious, or overshadowed by larger sustainability and ethical issues.

The brand shows little to no effort toward sustainability, fair labor practices, or transparency. It lacks meaningful policies, has concerning gaps in ethical practices, and offers no clear path toward improvement.

A woman in a red dress is posing for the camera

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