Rating Criteria

A Woman Wearing Brown Hat

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Transparency

Transparency measures how openly a brand shares information about its operations (supply chains, sourcing, production practices, and business relationships). This category evaluates the availability of detailed reports on the brand’s policies, practices, and impact on both people and the environment. A brand should be honest and open about its processes, allowing consumers to make informed decisions.

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Workers

Workers assesses how well a brand treats the people who make its products. It includes factors like fair wages, safe working conditions, respect for labor rights, and efforts to prevent exploitation and child labor. Brands should actively work to ensure that all workers are treated with dignity and receive fair compensation and working conditions.

Hand of crop faceless bride touching white veil near window
Man in White Coat Standing on Brown Field

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Environment

Environment evaluates a brand’s impact on the planet, including its efforts to minimize waste, reduce carbon emissions, use sustainable materials, and promote eco-friendly production processes. Brands should commit to practices that protect natural resources and reduce their ecological footprint, contributing to a more sustainable future.

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Quality and Craftmanship

Quality and craftsmanship focus on the durability, construction, and overall quality of the products a brand offers. This category examines the materials used, attention to detail, and the skill involved in making the products. Brands should produce well-made, long-lasting items that can be re-worn for years.

Unrecognizable black person putting on dark shirt with long sleeves against brown background in studio

Scale

This scale provides a clear way to rate and compare fashion brands based on their performance in the above-mentioned critical areas using only publicly available information.

The brand scores high in all four categories, demonstrating a strong commitment to transparency, fair worker treatment, environmental sustainability, and superior quality and craftsmanship.

The brand has good scores in most categories, indicating great efforts in key areas but with some room for improvement.

The brand has average scores across the categories, showing some commitment but significant areas needing improvement.

The brand scores low in most or all categories, indicating a lack of effort or significant shortcomings in transparency, worker treatment, environmental practices, and/or product quality.

A woman in a red dress is posing for the camera

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